Moe Ibrahim


I love milestones.  When I was younger, I used to journal quite frequently about the milestones I hoped to achieve in life, with specific dates as to when I’d achieve them. At some point, I got way ahead of schedule.  That’s when I stopped journalling. 

The Rules Will Change

For too long, the saying “Might equals right” has rang true for many. In a post-Crisis world, the power to change the rules lies with the entrepreneurs themselves. Entrepreneurs must band together and demand fairness and partnership in their future business dealings.

Entrepreneur’s Wound

It’s said that every entrepreneur has experienced some sort of trauma early on life that sets them on their path. With COVID-19, we are in uncharted territory. It’s time to wield our wounds as armor and forge a new path in this new world.


If you’re as old as I am, the word Fame brings back memories of a 1980s show that centers around some kids from the New York Academy of Arts.  The lyrics somehow stick in your head.  Those days were real for me. I grew up in Jersey City around that time.  It wasn’t the most …

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Blimpie Singapore

Blimpie Singapore is an authentic, American-style deli serving up the freshest, biggest subs since 1964. I’m excited to bring this amazing brand to Singapore. I hope you will grow to love it as much as I do.

We are halal

For those of you who know me, I am a passionate entrepreneur. I started Deelish Brands with a mission of bringing some of the world’s most loved and fastest growing brands to Southeast Asia. I also wanted to create a brand that embraces openness and tolerance and celebrates diversity. Fatburger Singapore embodies these ideals. We …

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